If you’re an owner of a retail store, be it brick and mortar, online, or both, you have a lot on your plate. You must juggle inventory, market your store, make sure orders get out on time, and ensure everything is running on all cylinders, especially your point-of-sale system. On top of all of that you also can’t forget the most difficult task making sure your customers have a great time shopping in your store.
It’s overwhelming to be sure, but not impossible. Not when you have Tailbase on your team. With over 30 years of experience, Tailbase is here to help those specializing in furniture, electronics, flooring and appliance stores (and are aiming to help various other types of retail stores). Whether this is your first time managing a retail store or you’re a seasoned pro, Tailbase has many available features that will make managing your retail store a breeze.
5 Key Features of Tailbase That Simplify Retail Management
To make your retail store owning journey less complicated, here are five key features of Tailbase you should consider using when working with us.
Website Solutions for Retailers of All Kinds
First, let’s start with your store’s website. Tailbase, has you covered with website solutions ranging from simple to very intricate. Here’s a look at what you can expect for your store’s website when working with Tailbase.
- Primary: Tailbase’s entry level solution. This is a perfect choice for those new to the online retail scene. You’ll be armed with many great features such as an automated price tool, product feeds where you can add and remove products if you choose, and set your price preferences. Best of all, your website will be responsive design ready for both PC and smartphone users.
- Flex: The Primary solution with a twist. This is Tailbase’s middle-of-the-road offering with many new features available such as the ability to host multiple featured products, promotions and deals right on your store’s homepage. There’s also the Brand Landing Page tool, which can direct customers to a landing page that’s brand specific and a tool to offer warranties. Finally, the Flex solution comes with the ability to add flexible tiles, showing off your store’s best assets right on the homepage, like popular products.
- Platinum: This solution is for more experienced retail store owners, allowing you to personalize many features like different website layouts, picture placement and the size of your slideshow should you have one. Going Platinum also gives you a chance to upsell your customers by offering them other services and add-ons during checkout and to draw customers back to your website with the Abandoned Cart tool. There’s also the Transition Page tool that you can integrate with any department or product you have.
- Tailbasify: The best of both worlds; Tailbase and Shopify. Tailbasify has everything you could possibly need for your store’s website. You’ll be able to see your store’s metrics and analytics, be able to see the traffic on your store’s website, have accounts for customers and even allow customers to create their own products. You’ll also be able to have a fully customizable online store, blog and website, be able to sell products on Amazon and Pinterest and so much more.
Tackle Inventory and POS With Style
Why get separate software for your POS and inventory tracking when you can just have both with Style? Style includes both inventory software and POS retail management and can be completely customized to fit your store’s needs. Style offers many benefits, including but not limited to:
- Being able to keep better track of your inventory and in turn potential sales.
- Keeping track of your inventory levels with a bin locator, lowering the chance of losing inventory and time spent searching for items.
- Accessing your inventory in real time with a mobile device.
- Receiving email updates on your orders and shipments.
- Automatically being able to tag your purchases and being able to automate delivery with barcodes.
Allow Your Marketing to Climb to the Summit
If you’re looking for the best way to advertise your store, consider Tailbase’s digital marketing program, Summit. Summit’s use of Google and Facebook Ads helps to bring new and old customers to your store’s website, making them aware of your store’s existence, and eventually paving the way for amazing sales. Much like Style, Summit’s programs can be completely customized to fit your store’s marketing needs and you’ll be able to easily figure out your store’s target audience. Most importantly, you, as the retail owner, can approve or turn down any ads before they go live. Check out our various services and how they work here.
Integrate All of your Favourite Apps with Tailbase
Your store likely uses many apps to keep it running, whether it be Paypal for payment, Mailchimp for email marketing, Google for analytics, and much more. What’s great about Tailbase is not having to stop using your shop’s go-to apps. Instead, you can take advantage of great app integration options, making your store run smoothly and efficiently. It will also bring about a positive user experience for your fellow employees and customers.
Take Advantage of a Full Product Catalog
Whether you’re just starting to put your product catalog together or you need to spruce up your current one, Tailbase’s catalog services have everything you need to allow customers to make an informed decision about products on your store’s website. Such features include:
- Images and videos of products shown in carousel form.
- Search and filtering tools so customers can easily find what they need on your store’s website.
- Product reviews so prospective buyers can read about others’ experiences with products they’re interested in buying.
Owning and managing a retail store takes a lot of hard work, but you don’t have to do it alone. Simplify your retail management with the help of Tailbase. Get started with us today.