When you’re working in retail—like the furniture, appliances, and electronics industry—you’ve got to know all the up-to-date industry marketing trends so your company can stay competitive. Your business is important, but you’ve got to let others know what you’re about if you want to up your sales. Success is possible if you’re willing to get serious about marketing. Let’s go over some of the most important marketing trends projected for the new year. Then, go over some marketing ideas that furniture, appliances, and electronics stores can integrate into their own marketing models in 2025.
Top Digital Marketing Trends for 2025
When you’re trying to determine your retail business marketing strategy in the new year, you should think about the projected trends that are defining the industry. When you’re aware of the most popular marketing trends, you’ll be able to make an informed decision about what will yield the most success in 2025. We have our finger on the pulse of some of the most important marketing trends in 2025, so we wanted to share them with you.
AI and Machine Learning Will Remain Important
Just because AI and machine learning are becoming important within the marketing industry doesn’t mean that they’re taking over completely. Those in retail need to learn how to use AI and machine learning software for their strengths. Things like chatbots, virtual assistants, and AI-based analytic programs will be crucial for retail businesses. You’ll still need humans to create your content; however, to keep up to speed with the industry, you’ll need to use AI and machine learning tools in some way.
Augmented and Virtual Reality Will Become All the More Popular
When you’re shopping, you want to be confident in the fact that you’re going to love what you buy. With that said, retailers are going to need to find new ways to get customers excited—and confident—in their purchases, which means AR and VR programming are going to be very useful in 2025. Think about it this way: if you’re selling a piece of furniture or an appliance to your customers, you want them to be able to see what it looks like in their homes. You might even want them to be able to simulate how it works! To do this, you want to give your customers the tools to utilize AR and VR tools that operate via cell phone cameras.
Video Content Will Stay on Top
While photographic and written content will remain important (you’ve got to diversify your marketing strategies), video content is going to remain a crucial method for digital marketers. Customers like video content because it’s exciting to engage with, always changing, up-to-date, and accessible. Utilizing apps like TikTok, Instagram Reels, YouTube Shorts, and other short-form content platforms will be important. Try not to reuse content—make fresh content for each platform you post on. Your customers will get excited to see new information, and you’ll be more likely to attract more consumers.
Voice Search Will Be the New Thing
Think about popular products like Amazon Alexa, Siri, and Google Home. All these things are becoming the status quo for consumers, and they are all popular because of their ability to respond to our voices. You’ve got to find a way to accommodate some voice search if you’re running a retail company. When you do, your customers will be able to shop with ease. You might be wondering what this means for your company. Well, instead of operating your SEO as you always have, you’re going to need to predict the kinds of questions that will be asked to a personal assistant like Alexa. Optimize your website content by predicting popular phrases like “furniture near me”.
Marketing Strategies for Furniture, Appliances, and Electronics Businesses
Ready to begin changing the way you market your furniture, appliance, or electronics business in 2025? If you are, you’ve come to the right place. We are going to go over a few marketing ideas that will help your retail business grow.
Use Live Streams to Your Advantage
Customers want to feel like they’re connected to your company—this will lead them to make a sale. So, if you’re selling computers, couches, refrigerators, or all three, be sure to have frequent live streams to show your customers the products you’re selling. When you do, they’ll be able to see what you’re selling, and you’ll be able to answer their questions live. Although we said AI and Machine Learning will remain important—and they will—you still need to prioritize person-to-person connection. Having frequent lives on Instagram or TikTok is a great way to get people to make repeat purchases. They’ll be confident because their questions will be answered by a real person.
Collaborate with Influencers or Notable Figures
Depending on your demographic, how you appeal to their interests will vary. That said, if you’re selling trendy modern furniture, you might want to collaborate with an influencer who can market your product. If you’re selling appliances that are made to be utilized in restaurants, then you might want to collaborate with a local chef from a popular restaurant who can help you market your product. Customers love it when other customers love your product—so use influencers and micro-celebrities to your advantage.
Ready to Grow Your Retail Business in 2025? Choose Tailbase’s Tailbasify
Now that you’re more familiar with marketing strategies that are projected to be popular in 2025, you know how to start preparing your company for the new year. Whether you’re working in the furniture, appliances, and electronics industry or another retail sector, you’ve got to start the new year strong, and there’s no better way to do that than choosing Tailbasify. With Tailbasify, all your e-commerce problems will be solved. Book a demo today and get ready to take your business to the next level.