What is Summit?
Summit is a Google and Facebook Ads program designed by Tailbase to help retailers increase their online presence and drive sales.
Google and Facebook Ads are powerful advertising tools being used by millions of advertisers and retailers.
Summit Creative focuses on promoting the retailer’s brand and services. It focuses on Retailer’s sales instead of manufacturer’s sales.
Summit Vendor is designed to help retailers increase their online presence and drive sales. The program regroups retailers with similar goals and interests, looking to advertise vendor promotions.
Summit is designed for:
Retailers who have a limited ad budget, but do not want to fall behind in the digital world.
Retailers who serve a small area where too much ad spend may be a waste.
Retailers who want to run Google Ads without having to determine campaign content or worry about setup.
Retailers who would like to run Google Ads for the first time with low risk.
Why you should choose Summit
Tailbase has been providing professional services to our retailers for more than 12 years. From website development to digital marketing, we oﬀer seamless non-stop service. In 2020, Digital Marketing will be a big part of our overall business strategy. We are determined to help you succeed in a fully digital world.
Drive Store & Web Traffic
We have a team of performant digital experts and powerful tools.
We understand the challenges that retailers are facing. We are here to help.
We offer a low management fee, easy communication, and great results.
Get pre-determined campaign content
and a hands-off experience.
How it works
Here are the steps for the Summit Vendor Program:
1. Tailbase announces the launch date and content of the Google campaign to retailers. (i.e. Whirlpool Appliance campaign starts on May 5th, 2020)
2. Interested retailers sign up and pay the overall budget (ad spend + $200 management fee).
3. Tailbase creates ads and optimizes during the campaign period.
4. A report will be sent after the campaign concludes.
5. Tailbase collects feedback.
The Summit program suggests an overall budget of $600- $1000, which includes the budget toward Google Ads and a $200 management fee. You have the option to spend between $400 and $800 on your Google Ads. When it comes to Facebook Ads, a minimum budget of $350 is needed to run the campaign, and a $50 management fee will also incur.
If you have a larger budget for Google Ads or need more tailored services, a Summit Creative program would be better suited, as it will be tailored to your needs. In that case, please contact us at firstname.lastname@example.org for more information.
- Google Ads account setup
- Ad creation
- Search Ads
- Display Ads
- Shopping Ads
- Budget management
- Geo targeting
- 7-day / week monitoring
- Facebook Ads Setup
- Ad Creation
- Carrousel Ads
- Catalog Ads
- Budget Management
- Geo Targeting
- 7-day / week monitoring